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search engine optimization (seo)

Search engine optimization or SEO is a process of improving the quality and quantity of your content so it ranks higher on search engine results. It is basically a technique in which optimization of webpages is done to increase the amount of traffic in form of customers by showing them relevant results in search engines. SEO is a very essential concept in the field of digital marketing because people nowadays look for suggestions, information, query, etc before making a purchase therefore through search engine optimization you can target your customers by showing them relevant results. There are various SEO tools like SEMrush, Ahrefs, Mozbar, etc through which you can improve the visibility of your website, improve the quality and quantity of your content through keyword research and hence increase traffic to target your audience.

web design

Web design is the process of creating and maintaining websites. This includes webpage layout, graphic design, content creation, appearance, etc. It is a process of creation with an intent to satisfy the user experience. It is essential for almost every business to have a website in order to gain recognition among the audience. The web designer aims at creating a website that serves the purpose of their clients. They focus on key aspects like graphics, fonts, colors, layout, and content in order to convey meaning through it. User-friendliness is another key element in the process of website design because if the user doesn’t find it appealing, they may not spend their time looking at it further which may lead to an increase in the bounce rate, which will ultimately affect the performance of the website.

Social media marketing

Social media marketing refers to a type of marketing using social media platforms such as Facebook, Instagram, Twitter, Linkedin, Youtube, etc. to promote one’s business. SMM helps in building brand awareness by targeting relevant audiences on various social media platforms. It involves creating and sharing valuable content with the audience with an aim to increase conversions. 

pay per click

PPC or pay-per-click is a type of marketing that involves paid advertisements. The objective of PPC is to get the maximum amount of leads that will directly impact the conversion rate. Google ads the most popular platform to run such advertisements. In PPC the advertiser has to pay a certain amount to the publisher every time their ad is clicked by the user. However, the budget is also set by the advertiser on the host platform. Pay per click is useful in the conversion of sales as a large and relevant audience can be targeted efficiently. 

logo making

In simple words, Logo is just a part of your brand identity. A logo is made up of text and images which helps people in identifying your brand. It is important for your business because it is the first thing that grabs the attention of the people. Therefore, a logo should be appealing so that it remains in the mind of the customer.  A well-designed logo is necessary for your brand to build a sense of trust with your target audience.